the comeback cheat code

brands that made a comeback all have one thing in common...

Jan 20 • Zaria Parvez

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December 2025

Farewell, 2025!

reflections, musings and lessons from a wild year

Dec 31, 2025 • Zaria Parvez

48

6

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November 2025

social-first does not mean social-only

social-first doesn’t mean starving everything else. It means spending with precision instead of pretending thrift is a strategy

Nov 25, 2025 • Zaria Parvez

35

2

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We all laugh & cry in the same language

Cheesy, I know. But it's easy to forget how much closer we are to each other than we realize.

Nov 3, 2025 • Zaria Parvez

25

3

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September 2025

The Doodle Report (Vol 2: Celebrating Progress)

Some of the best ideas come through the writing in the margins, a small sketch or a visual that creates a spark.

Sep 30, 2025 • Zaria Parvez

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1

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one month in...

I started a new job a month ago and I promised y'all I'd keep you updated.

Sep 22, 2025 • Zaria Parvez

51

3

1

Social doesn't need to be a democracy (and why that's a good thing)

If everyone can post, everyone feels like the expert. And that's really hard to beat.

Sep 15, 2025 • Zaria Parvez

30

3

2

The Doodle Report (Vol 1)

Some of the best ideas come through the writing in the margins, a small sketch or a visual that creates a spark.

Sep 9, 2025 • Zaria Parvez

49

5

3

August 2025

I'm leaving my job at Duolingo

Why does no one teach you how to quit a job?

Aug 18, 2025 • Zaria Parvez

307

26

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I wore Hijab in May and haven’t paid for shampoo since

Kidding. But here’s why I wore hijab, what got me to this point and what it’s meant so far.

Aug 15, 2025 • Zaria Parvez

82

9

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Why brands are starting to choose ritual over the rush

The rise of the episodic slow burn in a world full of trendjacking and brandter

Aug 14, 2025 • Zaria Parvez

67

5

11

Lessons from a New York masterbuilder who never asked for permission (or permits)

The biggest revelation of my 20s?

Aug 6, 2025 • Zaria Parvez

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