Hi, I’m Zaria!

I lead global social at Duolingo where I built out our TikTok presence to 5M+ followers by myself and now a social content arm that has launched it to where it is today. We’ve brought Duo to the Barbie premiere, the Eras tour and so much more. Oh, and at one point we also killed the owl. What started as a one-man show in 2020 that delivered over 2 billion impressions is now a team of creators building Duolingo’s most viral content and community moments.

Named AdAge’s Social Marketer of the Year, Adweek Creative 100, and Forbes 30 Under 30, I’m here to share what happens when you trust instinct, internet culture, and junior talent.

OH, GREAT. ONE MORE MARKETING NEWSLETTER.

You’re probably right. But I’m launching this for the future Zarias. The folks who didn’t get a playbook on how to navigate a weird, winding career or make sense of what it actually takes to thrive in social.

This newsletter is for the ones who are figuring it out as they go. I’ll share lessons, behind-the-scenes stories, and the stuff I wish someone had told me when I was just starting out. I promise to be unfiltered.